The foreign audio videos were a lot better than our domestically produced ones. Despite strikes such as: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni identity), Mandy Brown (Taxi driver), Onyeka Owenu (One Love), Lorine Okotie (His enjoy is that medicine), Charly boy (Before Before) Bob Okotie (ABC), Evy Edna Ogoli( Happy Birthday), Felyx and Mozes( Free), Felix Liberty(Ifeoma), Stella Monye (Nigeria get survive), as observed in one of my posts “The blossoming Of The Nigerian Music Market”, artistes failed to help make the ideal affect in the Global world, centered amongst other items on the colossal deficient quality account.
The 90’s time was not Naija vibes greater compared to the 80’s, possibly the middle 90’s when the genre of audio towed the road of rap / hip hop and the usage of our regional parlance in songs began to make the audio industry more enjoyable as opposed to the 80’s. The Therapies (Edris Abdulkareem, Eddie Montana, Tony tetwila) keyed into it and turned the rave of the minute at that time. Plantation Boyz (Tu experience Idibia, Faze, Dark Face) were unbelievable and soared to better levels ahead of the party split. The launching of Tu experience Idibia’s solo career with his strike monitor “African-american Queen” catapulted him to the top. Most Nigerians liked his first movie, but unfortuitously he had to re-shoot still another in compliance with the way of a well known international audio TV channel. Design Plus’s “Olu Fumi” also had a great video in comparison with several that stormed our TV sets. Henry Play’s strike music “Angel of my entire life” also had a very good video.
Possibly, the turning stage for the creating of good quality films stalks from the stable of P- Square with the movie because of their strike music “Do me” that has been picture in South Africa. The video certainly hit the International common level with different audio willing TV shows in Nigeria, continually featuring it. Artistes challenged by the solid production began to travel South Africa, USA, and areas of Europe to capture films of the songs. They also presented bright skinned girls dancing in the videos. Most top ranked artistes patronise directors who have carved markets for themselves in the art of creating quality videos. Covers on the number are DJ Tee, Clarence Peters (CEO of Money Hill) and Bobby Hai.
The rise of Cally Ikpe’s “Nigerian Audio Movie Awards” (NMVA) and Sound City Audio Movie Awards (SMVA) aimed at satisfying artistes with first class videos also have contributed to the rise of top quality productions. Besides, artistes who’ve excellent videos have comfortable access to enjoy airplay on MTV Foundation, Station E and different International music channels, opening larger, the gates which tend to give them usage of celebrity and fortune.
Great, creative films are appealing and bring focus on the artistes and needless to say, the director. Quality audio movies that have created dunes in Nigeria and actually beyond include but not limited by: P- Square (Do me, Throw it, Ifunnaya), Challenge Art Alade (Not the lady, More), Tu experience Idibia (If love is just a crime), Kel (Too fine), Keffi (kokoroko), Naeto C (Kini large deal), Bouqui (Take you away), Infinity (Olori oko), Asa (Fire on the mountain), TY Bello (Green area, Ekundayo), Gino (No be God), Djinee (Lade), DJ Jimmy Jatt (Too significantly ft Sasha, Blaise, kemistry, Bouqui), Alabai (Voice of God), Mo strike all stars (Pere), Omawunmi (In the music), Nikki Laoye (Never believed this way), Steel (South African girl).
Nigerian audio movies have certainly served artistes to clinch international deals / prizes and are improving daily. The couple of P-Square clinched the KORAH prizes held in 2010 at Burkina Faso for the “Artiste of the entire year” category. The twins gone home with the port pot treasure of $ 1 million !.